Put the ‘type’ back in prototype

You can write killer website copy for anything on the web: landing pages, corp sites, sales letters, even blog posts if you like 'em fancy. However, Pipewriter works best with startup and product websites, since it's optimized for short-form copy with tons of breathing space. Check out the preview of the demo to see how it works.

Because if you’re writing the copy, you’re the frontline of product design. You’re doing TONS of research (you are, right? 🧐), so you're best equipped to spot design tricks, CTA formulations, page structure and page/section lengths. Since you know this, why not design it right away and transfer this vision to the design folks who come after you? It's totally fun.

Your skills, your money, and your support in taking writing to new 21st century heights. Get the Pipewriter free demo now and start hacking killer website copy. Send me what you've done and maybe I'll hire you for my next client project. If you love Pipewriter to bits, consider buying the full version. You get a TON of ready layouts, and I get to throw cash at Phase 2: building the ultimate UX writing app. #nopressure

Still no idea how to price it. Thinking of a one-time fee with long-term subscription, so you get all the new goodies as me and other writers hustle gig after gig. You may wanna shell out these shekels if you're serious about your craft and want to slash many hours/days/WEEKS off your schedule. I basically did the hard work over 4+ years so you don't have to. Grr, jealous.

No, it is NOT a nod to Silicon Valley. Officially, it’s a mix of typewriter, pipe, and pipeline: a writing tool for a digital era in which copywriting is ‘plugged into’ design and dev (in UNIX, a pipe   |   command passes info from one process to another) in order to fill up the product pipeline. There’s an unofficial story, too.

Mmm, kinda. Text looks amazing, but complex layouts render funny or force you to scroll left-right (e.g. blurbs and cards), so it’s generally best to stick to desktop for editing. Still, I’ve frantically rewritten an agency’s /about page on my phone on a Soviet train crossing over to Transnistria, so your pipeage may vary.

Name’s Ivan. I’m a freelance tech copywriter who happens to really dig design and screenwriting. My aha! moment was realizing I could write website copy decks like “screenplays for the web” if only I put some elbow grease into adding fancy visuals into my docs. So I did, and here you are. Get to know me better by gifting me your sweet, sweet email address below 👇